Quoted and translated from Harper's Bazaar.
Tam Minh - the lighting solution provider has been given by Jaguar Land Rover's exclusive agent in Vietnam an opportunity to showcase a "lighting celebration" in the opulent new showroom.
By Hazel, on 10-07-2024
Phuong Dau - Managing Director at Tam Minh
Recently, The Jaguar Land Rover Showroom has made a rare exception to its way of controlling, within its strict guidelines of the Corporate Identity, to offer Tam Minh, to have the venue for one night.
Meeting the British prestigious brand's requirements, Tam Minh, its lighting solution provider, who is based in Hanoi, has helped to create sensational lighting systems in the exquisite retail destination, under Jaguar Land Rover's strategic transformation toward modern luxury, with so much inspiration from haute couture.
Tam Minh has brought about have brought about a light experience on a par with Jaguar Land Rover's reputation.
MC Phương Nhung
Tam Minh were delighted that the beautiful and talented MC Phương Nhung accepted their invitation to guide their guests--from an eclectic mix of people in the creative community, from designers to art collectors to Jaguar Land Rover and Tam Minh's partners--through the evening’s proceedings.
Guests also have a special opportunity to participate in a discussion hosted by William Hanbury-Tenison an international fine art agent, with the help of Chau Hoang, an art gallery manager in Hanoi.
William Hanbury-Tenison an international fine art agent, and Chau Hoang, an art gallery manager in Hanoi.
Phuong Dau - Tam Minh's Mananging Director has shared:
I'm so happy that we are able to give everyone a jubilant entertainment as a way to give our appreciation for all the beautiful works the team has been able to take part in. Now people could feel the light and listen to the light
(left) an award winning architect in Hanoi, whose portfolio includes a Michelin Selected fine dining restaurant, and (right) Matthew Bartlett - Head Master at Brighton College Vietnam
Thien Trang in front row, Tam Minh's special customer and friend
Illuminating Luxury As Exquisite Retail Meets Radiant Lighting
In the elevated space of Land Rover showroom, guests have enjoyed a spectacular immersive light performance. Being under the round ceiling, deliberately designed to echo a ripple effect, the impression is like we are on a stage, a little bright, still under a starry sky resembled by the reflection of the spotlights out of the shiny surfaces of the beautiful vehicles: Range Rover, Defender and Discovery.
Peter Schmidt, Sales Manager at XAL lighting passing by the 'starry sky', as spotlights reflected on the vehicle shiny surface.
The joyful gala and creative sensory lighting experience was a well-deserved milestone for the success Tam Minh has earned through the years with its consistent strategy of nurturing partnership with smart customers and talented partners.
The project of the Land Rover showroom exemplified exactly that, with the participation of French-Vietnamese lighting consultant firm kobi lighting studio, and the whole team cannot be thankful enough for working with a visionary customer, JLR’s sole dealer in Vietnam, Pon Phu Thai Mobility under the leadership of its General Manager, Ruud Poels.
Tam Minh realised "Haute Couture lighting" in the Jaguar Land Rover showroom.