1. The beginnings 

Reptile brain, ancient instincts and fire 

Electric light 

Wästberg 

Lamps for the Neanderthal Man

Purpose, vision and mission 

2. Light philosophy 

“One eye sees, the other feels” 

Physical and emotional qualities 

Modern-day fires 

Light should shine for us, not on us 

Richard Kelly and three tenets of light

3. Product development 

Solving human problems 

innovation 

Purpose and relevance 

Designers